Digital Marketing Manager-C-Store
Envision Buc-ees meets WaWa in this amazing new convenience store concept that will rapidly open multiple stores in the Central Florida area.
The Digital Marketing Manager is responsible for the development and management of all electronic marketing of products and services to external and internal customers. As a function of the position, the DMM will oversee development of articles, policies, blogs, contests and other communication to customers and employees. The DMM will create and implement innovative marketing sources and campaigns to increase sales, customer satisfaction and employee engagement. The DMM will also manage the social media platform of the company and oversee the development of all internal and external web site development. The DMM will consult with other departments for media needs and external communication objectives. This position has high visibility both externally and to vendors, and is frequently called upon to consult and work with vendors to develop, join social media and digital marketing plans. The DMM will also manage all technical and design consultants and partners servicing the digital media services used.
Essential duties and responsibilities include:
Manage website and digital properties
Manage Social Media platforms, messaging, and customer interaction
Manage digital and marketing vendor and partner relationships
Oversee development of new digital marketing promotions
Oversee development of new digital communication channels and platforms
Consult with other departments and vendors on development of promotions and digital opportunities
Manage internal digital communication platforms
Develop and manage customer loyalty program
Oversee creation of all forms of media for external promotions
Perform any other related duties as required or assigned.
Broad knowledge of such fields as advanced accounting, marketing, business administration, finance, etc. BS/MS/MBA or equivalent work experience to four years of college.
5 years related experience and/or training, and 4 years related management experience, or equivalent combination of education and experience
To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.